E-Marketing Essay

Considering the current volume of internet marketing business, it’s hard to believe how young the internet marketplace is. While the timeline of internet marketing has been short, the cumulative events leading up to where we are now have impacted the entire globe faster than any marketing revolution in history. Today, it’s hard to believe in having an organization which doesn’t have some kind of online presence. When the internet was first introduced in the early 90s, the internet was treated as a tool for exchanging emails and digital information, but wasn’t yet considered valuable for reaching customers. Soon, companies which had been spending huge chunks of their marketing budget on offline list building, begin to realize that they could accomplish the same thing via email and for much less. Whatever the case may be, Nepal is still in the early phase of e-marketing and e-commerce. Only few people have access to internet, among those, very few use internet for business purpose. Most of the people who have web access are keeping themselves busy on social networking sites. But the positive aspect is that the number of people realizing and using internet as an e-commerce are continuously increasing. Human behavior and natures are so dynamic. We constantly want to change and our likes and preferences changes with time, trend and technology. Realizing this nature of human being and large increment in the number of internet users in Nepal, the founder of hamrobazar.com saw an opportunity and founded hamrobazar.com seven years ago. Hamrobazar.com is free online site which enables individuals as well as companies to sell wide variety of new or used product online. Hamrobazar.com is a site that has created a platform where both seller and buyers can interact with each other to buy and sell products and services. Hamrobazar.com is an e-commerce company based in Kathmandu, Nepal. Hamrobazar is one of the popular sites in Nepal for free selling and purchasing of variety of new or used products. It offers its users an easy and trendy way to purchase wide variety of new or used goods online. A buyer can choose a suitable product from the list of a large product variety and can purchase from the seller. People buy new products everyday or every week. All of us are buying new things every week. It can be a car, a book, a music CD, a DVD, mobile set, mobile accessories, services, toy and many more. But as time and technology changes, the products we purchase may get outdated or we may wish to buy a different product. The reason to buy a new product or buy a different products could be several, change in technology, age of the product, malfunctioning of the product, wish to get updated with new product in the market, bought a product earlier that is not suitable and the list for reasons can continue. For all those who wish to sell their product and for all those who wish to purchase a new or a used product hamrobazar.com is the perfect answer. The best thing above all, it is for free. Hamrobazar member can login and sell their products for free. Hamrobazar.com is free online classified which enables individuals as well as companies to sell wide variety of new or used product online. Hamrobazar is visited by around 50,000 unique visitors who use the site for buying and selling purpose. Compared to newspaper classifieds, hamrobazar.com will provide more comprehensive detail and pictures thus enabling consumer to choose better. Hamrobazar.com has created such platform where both seller and buyers can interact with each other Mission Statement and stated goals of hamrobazar.com Hamrobazar.com does not appear to have a predetermined mission statement, nevertheless, the basic mission and goals of the Company is to provide a perfect solution for selling the products for free. It also believes that internet is a great promotional vehicle as well as communication channel for connecting buyers and sellers. In general, hamrobazar.com has communicated that its mission is to influence technology and potential to provide the best buying experience on the Internet for free. Business Philosophy of hamrobazar.com Despite its increasing popularity, hamrobazar.com remains unremittingly focused on the costumers. Since, the main philosophy of hamrobazar.com is to help the web users to sell their products for free. It is constantly focusing on the customer friendly interface so that customers can enjoy their purchase on a trendy and an easy way.