You are an Investment Analyst Essay Example | Topics and Well Written Essays - 2500 words

You are an Investment Analyst - Essay Example Amazon is an American Multinational electronic company and it is the largest online retailers dealing in a variety of products. The company was started in 1994 by Jeff Bezo and it has its headquarters in Seattle, Washington in the US. The company exists in the internet and online retailing industry. The company underwent a rebranding in 1995 when it got renamed to Amazon.com from Amazon River. It started its operations with the main objective of offering online books and it diversified its operations later on (BELEW, 2011). Among its original products we have books sold alongside CDs, MP3 downloads, DVDs, video games and a variety of software. In addition to the above, the company later on started dealing in furniture, food stuff, electronics, toys as well as jewelry. Generally, the company provides consumer electronics such as the amazon kindle e-book reader. The products it provides therefore include; IMDb, LoveFilm, The Book Depository, Zappos.com, Woot, Junglee.com, Amazon Studios, Amazon Web Services, Audible.com, dpreview.com, Endless.com, A2Z Development, A9.com, Alexa Internet, Amazon.com, and Amazon Kindle. The company targets the world market with its main consumers being, students at all levels of studies, corporates such the universities, as well as researchers. To widen their supply chain, Amazon targets major suppliers such as top publishers, manufacturers of books, together with researchers and universities. They also coordinate with manufacturers who are involved in the production of other items. Under the leadership of the company steered by Jeff, the company stresses on the principles of customer obsession, hiring and developing the best, insistence on very high quality, aspect of thinking big, vocally self-critical, invention and simplification as well as delivery of results. These leadership principles apply to everyone in the company irrespective of whether they are